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Friday, April 21, 2006

Food in pounds

Jennifer and I had lunch at the Cheesecake Factory today and my goodness are those portions huge. It got me thinking, in fact, that the days of measuring food intake in calories should be over. We consume so much food we might as well start measuring it in raw weight. That's right, forget trying to figure out how many calories or grams of whatever we're taking in, let's just try and get under control the number of pounds we consume each day.

I think there's a psychological play here too. At this point, measuring caloric or fat/carb/whatever intake isn't sensational enough to mean anything anymore. Food intake needs to be rebranded. Telling people, "hey, you just consumed the equivalent of a new born child today," means a lot more than saying however many thousand calories.

So here's the new "Jerome Diet" - eat whatever you like during the day, just make sure you don't eat more than x lbs. in a single 24 hour period. It's going to take some research to nail down the correct x, but once I do watch out! Atkins and Southbeach will be for the casual dieter.

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